INTERIOR DESIGN STUDIO

Thoughtfully designed homes, delivered through collaboration, trust and a deeply personal approach

Samantha Watkins McRae is a residential interior designer based in Belsize Park, working across Hampstead, Primrose Hill, Highgate, St John’s Wood and North London.

For over 14 years, Samantha has been creating carefully crafted homes with soul – interiors that are deeply personal to the people who live in them. Working closely with busy families and professionals, she designs considered, functional spaces that balance beauty with the realities of everyday life. Inspired by colour, texture, craftsmanship and a sense of place, each project is tailored to reflect the character of both the home and its owners.

Known for her calm, collaborative approach, Samantha guides clients through every stage of the design journey with clarity and care. From interior architecture and bespoke joinery to furniture, decorative specification and styling, her studio delivers thoughtfully layered interiors defined by timeless design, exceptional craftsmanship and an understated sense of lived-in luxury.

VIEW PORTFOLIO

Sam did an amazing job interpreting our hopes and vague ideas into beautiful rooms that are a pleasure to live in. She is a great listener, so it always felt like she was building on our vision, albeit with far more skill and taste than we could have imagined. She was an absolute pleasure to work with and I could not recommend her highly enough.

Residential Client, Highbury

From the start, Sam's warm and approachable manner, combined with her incredible ability to listen and understand our family and our needs, made such a difference.

Highgate Client

Sam is always imaginative, courageous with texture, pattern and colour and has really helped us to step outside our comfort zone by nurturing a more adventurous appreciation for the aesthetics of our home.

Michael H.

Claire F.

From the start Sam's warm, approachable manner and her incredible ability to listen and understand our family and our needs, made such a difference.

Awen D.

Knowledgeable, tasteful, creative and an absolute delight to work with - we feel very fortunate to have met Sam.

Roni, Hampstead Modern House

Sam had a complete handle on the project from the outset and has a fantastic eye and extensive knowledge of specifying a top end residence.

Delano

Sam is a very positive person bringing energy, has a keen eye for interior design and good listening skills.

Private Client, New Forest

Very professional and quick to respond to a brief, she has a huge portfolio of suppliers who are true craftsmen - while at the same she has a sensible head for your budget - a rare combination!

Private Client, London

Samantha is a creative and imaginative designer and a joy to work with.

Helen Minsky, Daily Mail

Sam introduced us to credible professionals in their field and helped us navigate everything from architects to builders: I felt like we got the full service and I trust her judgement.

Kirsty Rutter, London

My husband and I enjoyed collaborating with Sam. We were pleased at how adept she was at integrating some of our much loved existing pieces into a fresh, contemporary scheme.